Rolls Royce Corporate Store
Redesigned the Rolls-Royce corporate store to deliver a modern, mobile-first e-commerce experience while preserving the brand’s legacy and precision.
- Improved mobile usability with a fully responsive layout
- Simplified navigation to reduce friction in product discovery
- Strengthened brand storytelling through a redesigned landing experience
My Role
- Designed and iterated on the landing page and hero experience
- Refined product sections to improve clarity and conversion
- Reworked footer and site structure for better usability
Approach
One of the key challenges was optimizing the mobile experience while maintaining the brand's distinct identity, including typography, colors, and the tone expected of an aerospace and defense company.
Balancing modern UX with a legacy aerospace brand required careful attention to typography, color, and tone. After attending Rolls-Royce customer training, I incorporated authentic brand elements—historical references, approved iconography, and visual language—to ensure the redesign felt both contemporary and true to the brand. imagery—such as Charles Rolls' pioneering flight across the English Channel—into the design, reinforcing the company's legacy while delivering a modern user experience.
Technologies Used
Figma
Illustrator
Bootstrap CSS
Photoshop
Product
Before
