Impact

• Streamlined the application journey with a centralized web experience
• Improved accessibility through clear layout, typography, and navigation
• Bridged print and digital touchpoints using QR-driven entry points

My Role

• Designed business cards distributed to prospective applicants
• Created a landing page, FAQs, application flow, and supporting content
• Developed QR code integration to connect physical materials to the digital experience
• Built and styled the web interface within an existing .NET framework

Approach

This project required designing across both physical and digital mediums while maintaining consistency with government design standards. I tested multiple layout and typography variations to ensure clarity across a wide audience and coordinated with print vendors to ensure accurate translation from digital to physical assets.

On the web side, I worked within an existing C#/.NET environment and structured content dynamically through a SQL-backed system, prioritizing clear navigation and straightforward guidance to reduce friction in the application process.

Technologies Used

Indesign

Photoshop

Jira

C# .Net

CSS

Visual Studio