Lester's Bistro
Designed and developed a static website for Lester’s Garden Bistro, a family-owned private event venue, to extend their social presence and drive customer inquiries through Instagram.
Impact
- Created a centralized web presence to support and legitimize social media traffic
- Directed users toward Instagram as the primary conversion channel
- Delivered a cohesive brand experience across web and social platforms
My Role
- Designed and developed a fully static informational website
- Established visual identity including custom icons, logos, and layout
- Implemented Google Analytics to track engagement and traffic
Approach
The main challenge was translating a personality-driven brand into a clear and engaging web experience. I focused on balancing a photo-heavy layout with strong visual hierarchy to keep the site intuitive while showcasing the venue.
Rather than positioning the website as the final conversion point, I designed it as a traffic driver, guiding users toward Instagram where the business actively engages and books clients. This required aligning messaging, tone, and visuals across both platforms to create a seamless user journey.
Technologies Used
HTML
CSS
JavaScript
Github
Google Analytics
Adobe CC
Product
